Too Good to Go Lands Investment by 'Doing Good'
Thomas Edison said “Waste is worse than loss. The time is coming when every person who lays claim to ability will keep the question of #waste before him constantly.”
The Founders of the largest B2C marketplace for surplus food, Too Good To Go, can lay claim to such ability. In 2015, these Danes saw an opportunity to build a business which not only was commercially sound but also beneficent.
Going from strength to strength, this week the company landed investment of €25.7M. Led by growth VC fund blisce, themselves investing €12.7M, this funding round is spec’d to expand Too Good To Go’s operations; particularly in the USA, where 40% of edible food is wasted each year.
As their website says, “Each year 1/3 of food produced in the world goes to waste, and it is responsible for 8% of all greenhouse gases.”
The company’s model is a win-win-win for consumers, businesses and the planet. Too Good To Go’s concept makes money but also has, at its heart, #sustainability.
Edison also said “The scope of thrift is limitless". Frugal #innovation, #circulareconomy, #closedloop bring to life the concept, with Too Good to Go a great example of the businesses we need for a #sustainable #future.
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