Innovation in Design: A Critical Component to a Sustainable Future
Global FMCG companies The Kraft Heinz Company and Mars have announced plans this week to remove plastic shrink wrap on mulitpacks of their products, which will, alone, remove a whopping c. 750 tonnes of #plastic from the #environment each year. It is a monumental figure, to say the least!
Years ago, when the multipack was created, commercial and operational #business leaders cheered: the SKU captured the imagination of value-driven consumers, and the design has been a mainstay of grocery aisles for decades now.
The volte face is a representation of the need for business #leadership to think and act entirely differently, designing for #sustainability while ensuring, still, that the consumer is stimulated amply to purchase products which deliver value.
American philosopher and educator William James wrote “Human beings can alter their lives by altering their attitudes of mind.” Indeed, when there’s a will, there’s a way.
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